About Us

At HOWiSTAYFiT, we believe that fitness is not just a destination but a journey—a journey that begins with discovering what moves you, both physically and mentally.

Natalie, the founder, has lived an active lifestyle since childhood, beginning with soccer and dance before becoming a spin instructor in her mid 20s. Despite her strong affinity for physical activity, Natalie became entangled in the constraints of diet culture—a world that dictated calorie counts and prescribed eating habits. Feeling the pressure to conform to unrealistic standards, she realized that fitness should not be about fitting into a mold but about finding joy in movement and nourishing the body.

Out of this realization, HOWiSTAYFiT was born—a brand built on the belief that fitness is personal and multifaceted. Our mission is to empower individuals to unlock their unique paths to wellness and discover what truly fuels their passion for fitness. We reject the notion of a one-size-fits-all approach and instead celebrate diversity in lifestyle, interests, and goals.

Central to the HOWiSTAYFiT ethos is our versatile apparel line, designed to adapt to the ever-evolving needs of your fit lifestyle. From performance wear that keeps up with your most intense workouts to athleisure pieces that seamlessly transition from gym to street, our collections are as dynamic as the individuals who wear it.

Our apparel serves not only as a reflection of your commitment to fitness but also as a reminder to embrace new challenges and opportunities for growth. We encourage you to put your best foot forward, try something new, and redefine what it means to stay fit on your own terms.

Join us on this journey to embrace the diversity of fitness and unlock the endless possibilities of HOWiSTAYFiT.